Approved January 18, 2011

VISION

The Illinois Soybean Association strives to enable Illinois soybean producers to be the most knowledgeable and profitable soybean producers around the world.

MISSION

To ensure Illinois soy is the highest quality, most dependable, sustainable and competitive in the global marketplace.

VALUES

Provide leadership to the Illinois soybean industry through commitment, perseverance and honor to achieve maximum profitability for each Illinois soybean producer.

Commitment: we are promising to:

• Achieve respect up and down the organizational leadership chain.
• Care for the professional, personal and spiritual well-being of our colleagues.
• Show respect toward all people without regard to race, religion or gender.
• Treat each individual with human dignity.
• Be committed to positive change and constant improvement.
• Exhibit the highest degree or moral character, technical excellence, quality and competence in what we have been hired to do.
• Work together as a team to improve the quality of our work, our people and ourselves.

Perseverance: we are promising to:

• Never give up and take the easy way out.
• Strive to fulfill the vision, mission, values and goals of the organization.
• Outcomes focused and results driven.
• Provide the leadership to make a difference.

Honor: we are promising to:

• Conduct ourselves in the highest ethical manner in all relationships.
• Deal honestly and truthfully with others.
• Make honest recommendations and respect those of others.
• Encourage new ideas and deliver the bad news, even when it is unpopular.
• Abide by an uncompromising code of integrity, taking responsibility for our actions and keeping our word.
• Fulfill or exceed our legal and ethical responsibilities in our public and personal lives 24 hours a day.
• Do what is right.
• Be mindful of the privilege to serve Illinois soybean producers.

GOAL

Maximum profitability and global competitive positioning for Illinois soybean producers.

• Utilization of 600 million bushels of Illinois soybeans by 2020.
• Development of the highest quality soybean, soybean oil and soybean meal products.
• Implementation of best management practices to maximize profitability.
• Increase soybean production in a sustainable manner to meet global market needs.

For a printable version of ISA's Strategic Direction document, please click here.